Investor profile

R2 VC

Active in Israeli startups

R2 VC supports founders executing on real problems, with a big vision, in a sizable market, disrupting ‘how things are done’. They prioritize founders because the team has been in their shoes as founders and CEOs, providing daily support for dilemmas and challenges as companies start, run, and scale.

Seed Series A Series B AgTech AI B2C Ecommerce Enablement Enterprise SaaS

Quick facts

Portfolio companies

21

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Investment thesis

Focus and thesis

R2 VC supports founders executing on real problems, with a big vision, in a sizable market, disrupting ‘how things are done’. They prioritize founders because the team has been in their shoes as founders and CEOs, providing daily support for dilemmas and challenges as companies start, run, and scale.

Profile links

Open the source pages

Website Portfolio page Email

Partners and team

People behind the fund

  • Roy Erez
  • Roy Rubin

Portfolio companies

Selected portfolio

  • Justt
  • Kenbi
  • Flexspace
  • Finout
  • Mesh Payments
  • Fondue
  • Rebuy
  • Fairmatic
  • Hyro
  • Akeneo
  • Ampla
  • Beehero
  • Boards
  • BookOutdoors
  • Clearitty
  • Darrow
  • Donut
  • Evinced
  • gloww
  • HAAT
  • Hyro.ai

View the portfolio page ↗

Fund activity

Recent activity and fund history

Recent investments

  • Justt
  • Kenbi
  • Flexspace
  • Finout
  • Mesh Payments
  • Fondue
  • Rebuy
  • Fairmatic
  • Hyro

Investor FAQ

Frequently asked questions

What is R2 VC's investment philosophy?

R2 VC is an Operators Fund, with founders investing in and supporting founders. They prioritize founders because they have been in their shoes as founders and CEOs, scaled and sold companies, and have experience as corporate senior executives.

What sectors does R2 VC focus on?

R2 VC mainly focuses on Fintech, AI, Enterprise/SMB SaaS, Ecommerce Enablement, and Marketplaces. They have also invested in other categories such as B2C, Gaming, and AgTech.

What kind of founders does R2 VC support?

R2 VC supports founders executing on real problems, with a big vision, in a sizable market, disrupting 'how things are done'. They are also there for founders with their daily dilemmas and challenges.

Who are the LPs in R2 VC's network?

The R-Squared LP network is composed of over 80 leading industry founders, executives, and venture capitalists.